A World Wide Rave: What the heck is that?

  • A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

WORLD WIDE RAVE: The book

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David Meerman Scott

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March 26, 2009

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Jen

The Harry Potter marketing was obvious to anyone who has read about about HP online.

And you lost be on the Grateful Dead -- dated music and dated idea.

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