Bec Hollcraft is a nineteen-year-old singer and songwriter with an amazing ability to express, through infectious rock melodies and insightful lyrics, the everyday struggles of her generation.
Working with Meredith Brooks, a multi-platinum artist, producer, and songwriter, and Jody Nachtigal, personal manager at Arcadia Group Management (and with the support of her parents), Hollcraft went from being a high school freshman in Portland, Oregon to an significant emerging artist by providing tons of free music on MySpace and her own site.
The reaction to Hollcraft's music quickly blossomed into a World Wide Rave. Her MySpace monthly page rank by total views reached Number 3 overall and Number 1 for acoustic artists, while her song Numb reached Number 28 on MySpace (out of 3.2 million available tracks) and became the Number 2 rock track and Number 1 acoustic track. This success resulted in Bec signing a record deal with Sony Music Japan International.