Audiobrain is in the fascinating and little understood business of sonic branding. They create and manage music and sound for companies like NBC, Virgin Mobile, Microsoft, and McDonalds.
The team served as NBC's Music Supervisors for their Beijing Olympic Games Broadcast. This was AudioBrain's fourth Olympics collaboration with NBC, and without question the largest undertaking to date. The music initiative was nearly 2 years in planning, and included musical content procurement from publishers, labels and artists, consulting on the music system design and information organization, and creative support to NBC's producers both on-site at the Games in China and at NBC in New York, as they ran 24/7 music operations in both locations.
The Beijing Olympic coverage was the most watched event in U.S. television history, and the largest undertaking in the history of broadcasting – certainly a World Wide Rave. The networks of NBC Universal aired 3,600 hours of coverage from Beijing - more than the combined total of every previous Summer Games broadcast in the U.S. The coverage aired on 7 networks: NBC, CNBC, MSNBC, USA, Oxygen, Universal HD, and Telemundo, and there were 2,200 hours of live streaming broadband video available on NBCOlympics.com.
That's a lot of music!