Andrew Peters is the brains behind social media promotion leading up to the 1st Annual Singapore Tattoo Show, held January 9-11, 2009. The goal was to get 5,000 visitors to the show where over 120 artists from around, plus activities and companies representing all modern tattoo styles.
Andrew used Facebook as a way for people to connect starting 3 months prior to the event and the Tattoo Artistry Facebook Group quickly gained 3,000 members and secured a place as the center of this artwork for the region. The passion of people for "their event" led to many people promoting to their friends online and built a community eager to attend the live event. This world Wide Rave resulted in more than 15,000 people attending -- three times the expected number.
Tattoo Artistry on Facebook is now Asia's largest social network for the tattoo industry, tattoo enthusiasts, and fans. The group will continue to grow as an online destination to connect and plans are already underway for the 2nd Singapore Tattoo Show in 2010.