Tim Washer, the most talented corporate video producer I know, shot this photo of Bob Hoey, the star of IBM’s "mockumentary" series The Art of the Sale. Bob is not only a superb actor, but really is the vice president of worldwide sales for System Z, the IBM Mainframe. Tim is Bob's sidekick in the videos, the handsome man with the glasses.
With several hundred thousand views, The Art of the Sale is a World Wide Rave. Comedy Central selected the short film series as a "Staff Favorite," and it was cited in Forbes.com in January 2007 as the example of the "Jon Stewartizing" of corporate communications.