Gary Vaynerchuk and a World Wide Rave

As the the star of Wine Library TV, Gary Vaynerchuk created a World Wide Rave.

With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 80,000 viewers a day. In the name of "expanding one's palate", Gary convinced Conan O'Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.

Gary's movement seeks to break down the barriers, stereotypes, and misperceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine.