We're living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising and without investing in huge public relations efforts to convince the media to write (or broadcast) about our products and services. There is a tremendous opportunity right now to reach buyers in a better way: by publishing great content online, content people want to consume and that they are eager to share with their friends, family, and colleagues.
One of the coolest phenomena on the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Creating a World Wide Rave in which other people help to tell your story for you is a way to drive action. One person sends it to another, then that person sends it to yet another, and on and on. Each link in the chain exposes your story to someone new, someone you never had to contact yourself! It's like when you're at a sporting event or concert in a large stadium and somebody starts "the wave". Isn't it amazing that just one person with an idea can convince a group of 50,000 people to join in?
Well, you can start a similar wave of interest online, a World Wide Rave.
You can create the triggers that get millions of people to tell your stories and spread your ideas.