World Wide Rave

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I created this site to celebrate the publishing of my book World Wide Rave in March 2009. Now that the book is out, I am not updating this site.

To see what I am thinking now, please visit my main blog
Web Ink Now

A World Wide Rave tweetup at NASDAQ

On March 30, 2009 with a group of 30 people recruited through Twitter, we opened the NASDAQ stock market. It was covered live on FOX Business News, CNBC, and other networks. What a terrific morning.

I really appreciate everyone who took the time to participate with me. What a special morning. Thank you for your enthusiasm.

And thanks to Bradley Smith of Shareholder.com and GlobeNewswire for making this happen.

Here's a great video produced by Devin Dwyer.
Direct YouTube link here.

Note that I signed my name @dmscott after I pushed the button.

Adam Wallace of The Roger Smith Hotel posted a short video of the morning.
YouTube link here

John Blossom, author of Content Nation wrote a very interesting blog post on the tweetup.

Maryann Separovic - @GirlBug - Is traveling all over the world and blogging her experiences. She was at the tweetup and here is her report.

You'll find tweets with Hashtag #NASDAQ

An interview with Wall Street Journal / MarketWatch here.

I’ve already seen dozens of photos that people who were there have posted, but here are several taken by Zef Nikolla, the NASDAQ photographer. (Click for a larger image).

Photos © 2009, The NASDAQ OMX Group, Inc. Reprinted with permission.

World Wide Rave book launch video from South-by-Southwest 2009

At the South-by-Southwest festival - #SXSW - I launched World Wide Rave.

It was a terrific event and I was thrilled to be there.

This is a ten-minute video showing some highlights of the gig.

I'm using Vimeo for this post rather than YouTube as an experiement.
Direct link to this on Vimeo
Direct link to this on YouTube

At the South-by-Southwest Interactive festival, David Meerman Scott, bestselling author of The New Rules of Marketing & PR, launched his newest book World Wide Rave. http://www.worldwiderave.com/

I intend to be at SXSW 2010. Will I see you there?

Riding the Rave #2: Brainstorming

Here is the second installment of my three part video series Riding the Rave. My friends Tim Washer, Scott Teems, and I put together the three part video series to show the absurdity of working with others.

You know how sometimes plans get in the way of action? The discussions become circular very quickly.

If you haven't seen part one, check it out here.

Direct link to part two on YouTube here.

Watch this blog for part three in two weeks.

Tim Washer, who plays my manager in the video, is all of the following: Host. Comedian. Writer. Presbyterian.

Scott Teems is a filmmaker. His latest film That Evening Sun, which he wrote and directed, stars Hal Holbrook. Congratulations to Scott as That Evening Sun won several awards at the South-by-Southwest festival last week. I was at the world premiere and it is terrific.

Riding the Rave #1: David's New Manager

You know when your marketing agency or business partner just doesn't get it? It's frustrating as hell.

My friends Tim Washer, Scott Teems, and I put together a three part video series to show the absurdity of working with others.

This is part one. Direct YouTube link here.

Watch this blog for parts two and three in the next several weeks.

Tim Washer is all of the following: Host. Comedian. Writer. Presbyterian.

Scott Teems is a filmmaker. His latest film That Evening Sun, which he wrote and directed and stars Hal Holbrook. I’ll be in the audience when That Evening Sun premieres on March 16, 2009 at the South-by-Southwest festival.

World Wide Rave free on Amazon Kindle for five days

Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.

How will YOU create a World Wide Rave? Video and ebook

In my video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.

I chronicle the making of the video in a new free ebook that you can download here How Will YOU Create a World Wide Rave?

Get the video and the ebook here.

Catch the Rave: Join my book tour in New York, Boston, and SXSW

World Wide Rave officially releases on March 3.

I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.

Details here.

World Wide Rave in Istanbul

I was in Istanbul this week to deliver a presentation to 250 people. My book The New Rules of Marketing & PR was published in Turkish this week as well which is very exciting.

I posed with some diehards who remained after the event was over to discuss ideas to market effectively on the Web.

A World Wide Rave and Wagashi in Tokyo

Kiyo Nakata sends this interesting photo from Tokyo. Kiyo was one of the first people in Japan to discover my previous book The New Rules of Marketing & PR and his blogging was instrumental in Nikkei discovering the book and publishing it in Japanese where it is now one of the bestselling PR and marketing books. Thanks Kiyo!

The photo was shot at Kiyo wife Harumi's shop in Tokyo which creates and sells Wagashi, a traditional Japanese confectionary. In the photo, Harumi is holding their oldest son, Joey. Harumi's father has started the shop in 1967 and it has been family run ever since.

Kiyo is an Account Director at The Hoffman Agency, a PR agency in Japan. He mainly works for IT companies, and his blog called IT companies PR gives him a chance to talk about his ideas.

A World Wide Rave and the Black Dog from Marthas Vineyard

Julie Roads sends this photo taken at the Black Dog in Martha's Vineyard, MA. (Small aside, Martha's Vineyard is an island. I never know if I should say "in Martha's Vineyard" or "on Martha's Vineyard"?)

The Black Dog is a World Wide Rave because of so many people who wear the image on shirts and other articles of clothing.

Julie says: "I drove my car onto the sidewalk and stood on top of it in order to get this pic...as I was debating this with my 13 year old photog accomplice, a police sergeant happened by, flashed me his badge and told me I was good to go. To be exact, he told me that God doesn't like a coward. All in a day's work, I 'spose. LOL."

Bec Hollcraft and her World Wide Rave

Bec Hollcraft is a nineteen-year-old singer and songwriter with an amazing ability to express, through infectious rock melodies and insightful lyrics, the everyday struggles of her generation.

Working with Meredith Brooks, a multi-platinum artist, producer, and songwriter, and Jody Nachtigal, personal manager at Arcadia Group Management (and with the support of her parents), Hollcraft went from being a high school freshman in Portland, Oregon to an significant emerging artist by providing tons of free music on MySpace and her own site.

The reaction to Hollcraft's music quickly blossomed into a World Wide Rave. Her MySpace monthly page rank by total views reached Number 3 overall and Number 1 for acoustic artists, while her song Numb reached Number 28 on MySpace (out of 3.2 million available tracks) and became the Number 2 rock track and Number 1 acoustic track. This success resulted in Bec signing a record deal with Sony Music Japan International.

A World Wide Rave in Paris, France

Marie Dufresne sends us this iconic image from Paris. When I originally conceived of this project, I had a picture in my mind of the poster in Paris near the Eiffel Tower. I’m so happy to have one. Thank you Marie!

“World Wide Rave has now been to Paris,” Marie says. “Should you need any information let me know, though the place where we took the picture is pretty easily identifiable!”

Marie works at Dow Jones Enterprise Media Group. I had an opportunity to spend a day with Marie and the rest of the Europe-based marketing and PR team from Dow Jones Enterprise Media Group in late 2008.

A World Wide Rave in Lindvallen, Sweden

Fredrik Savin sends us this photo taken in Lindvallen, Sweden of the poster together with his brother Carl-Johan's dog Pukko. There are several other images on Fredrik's blog.

Fredrik is a Marketing Intern for the Dow Jones Enterprise Media Group. I had an opportunity to spend a day with Fredrik and the rest of the Europe-based marketing and PR team from Dow Jones Enterprise Media Group in late 2008.

"I'm doing a 12-month Professional Placement as a Marketing Intern for Dow Jones EMG in London," Fredrik says. "The placement is a full-time internship that I undertake between my second and third year at University. I'm studying a BSc in Management at Cass Business School in London."

News Flash! Localized World Wide Rave breaks out at Singapore

It seems a localized World Wide Rave has broken out in Singapore! Since I posted Ephraim Loy's photo a few days ago I have gotten photos by way of blog posts from three others in Singapore.

Jonathan Huang sends us A World Wide Rave: The Singapore Girl & Worship

Terri and Cheryl send photos in a storyboard format from Newton Food Centre

It's Tiger Time from Raj

Karen has a great night shot on her Singchester blog

Tabbi has a series of shots of the poster in transit.

Anirban Datta Gupta sends some photos from the southern-most point in continental Asia

And Dorothy Poon created an amazing panorama. Dorothy's photo is getting a feature position in the video I am currently working on which will pull together as many photos as possible from around the world. I will release the video in late February 2009. (Wait till you see what I did with this panorama)!

I just received a very cool video from Tina Nirmal, Apurva Prasanna, and Michelle Kusuma from the Singapore Indoor Stadium. I hope to use a clip from this for my video too and am talking to my video producer now.

Click the image to enlarge.

World Wide Rave visits the University of the South in Sewanee, Tennessee

Robert Landreth sends us not only an interesting photo of the World Wide Rave that visited the University of the South in Sewanee, Tennessee, but an interesting video as well.

If you have a few minutes, you can learn about Robert’s grandfather and his role in creating the scene where Robert has shot his photo.

World Wide Rave at Singapore Management University

Ephraim Loy is a third year student from Singapore Management University and got to know about the World Wide Rave from his Digital Media Prof Michael Netzley. He sends us a few shots on campus and the nearby Singapore Art Museum.

This photo is of Ephraim at a prominent Bodhi tree on campus. "It is said that Buddha gained enlightenment while meditating under the tree," Ephraim says. Other shots of the tree and another of a prominent sculpture at the Singapore Art Museum can be seen on his blog. "Both photos represent items which are special to Singapore: religion and art," he says.

World Wide Rave from Wilson Piedmont Glacier, Marble Point, Antarctica

This was taken at the Wilson Piedmont Glacier at Marble Point, off the Ross Sea in Antarctica by Keri Nelson who lives nearby.

I met Keri via Facebook by way of Twitter. Let me explain because this is one of those "power of Twitter" stories. I sent out a tweet on December 30, 2008 asking my followers if anyone knew someone in Antarctica. Several people responded with leads including Brenda Haines who said her friend Keri lives there. I traded a few Direct Messages on Twitter with Brenda and within a few hours had a connection to Keri via Facebook where she agreed to help. A photo was sent by way of the U.S. Air Force via New Zealand and less than a month later a Keri sends us this terrific photo!

I'm so jazzed to get a photo from Antarctica because now we have all seven continents represented in World Wide Rave photos. Thank you Keri (and Brenda).

Keri says: "I'm basically doing grunt work in Antarctica. In real life I am an RN and former TV reporter. I'm just trying to have as many careers as possible! This photo was actually taken on the continent. Most folks here land at McMurdo, which is actually on Ross Island, not the continent proper."

Keri has two interesting blogs, although she doesn't update as much during the Antarctic summer. "I haven't updated in ages," she says. "I'll probably start once winter starts here (March) when things slow down a little and I have a bit more time."

Keri's Excellent Adventures at McMurdo Station, Antarctica
Keri's Excellent Adventures (for kids)

I love the blog Keri writes for kids.

Keri answers questions from school children such as Tanner, who asks: "Do you ever see penguins?"

Keri answers (with a photo): "It's funny you ask! I just saw some penguins the other day! This doesn't happen all the time here, so I was very lucky to see them. These are Emperor penguins. They are the same kind of penguins you would see if you watched the movie March of the Penguins, or Happy Feet. They are 3-4 feet tall, and weigh 80-90 pounds. There are smaller penguins here, called Adelie penguins."

A World Wide Rave at the Winter Palace in St. Petersburg, Russia

Yuri Afanasov sends us some great photos from St. Petersburg, Russia. I've got my favorite here, but you can see more on Yuri's Flickr page.

Yuri is a PR student at the St. Petersburg State University and he will graduate in June, 2009. His degree research is in the use of the Internet and Social Media in Public Relations. He also works at eMarka, and agency that specializes in Internet PR.

"I made photos with my friend on January 27, 2009," Yuri says. "It's the 65th anniversary of the final lifting of the World War II Siege of Leningrad (Saint Petersburg)."

Marketing Over Coffee serves up tasty goodness each week

My friends John Wall and Christopher Penn meet every Wednesday morning at 5:30 AM to create the Marketing Over Coffee podcast.

Yeah, that's really early.

The podcast has become a World Wide Rave as many marketers listen weekly to hear their thoughtful (and sometimes hilarious) take on the world of Marketing.

Christopher is on the left and John on the right.

AudioBrain creates music for the most watched event in U.S. television history

Audiobrain is in the fascinating and little understood business of sonic branding. They create and manage music and sound for companies like NBC, Virgin Mobile, Microsoft, and McDonalds.

The team served as NBC's Music Supervisors for their Beijing Olympic Games Broadcast. This was AudioBrain's fourth Olympics collaboration with NBC, and without question the largest undertaking to date. The music initiative was nearly 2 years in planning, and included musical content procurement from publishers, labels and artists, consulting on the music system design and information organization, and creative support to NBC's producers both on-site at the Games in China and at NBC in New York, as they ran 24/7 music operations in both locations.

The Beijing Olympic coverage was the most watched event in U.S. television history, and the largest undertaking in the history of broadcasting – certainly a World Wide Rave. The networks of NBC Universal aired 3,600 hours of coverage from Beijing - more than the combined total of every previous Summer Games broadcast in the U.S. The coverage aired on 7 networks: NBC, CNBC, MSNBC, USA, Oxygen, Universal HD, and Telemundo, and there were 2,200 hours of live streaming broadband video available on NBCOlympics.com.

That's a lot of music!

Pride of lions World Wide Rave near Polokwane, Limpopo, South Africa

Nico Prinsloo sends us a series of videos and photos that were taken at Ranch Lions and Wild Things outside Polokwane in Limpopo, South Africa.

This is so freakin' cool!!

The lions live in the wild and were trained by Viv Bristow, a Zimbabwe farmer. Nico says: "Viv Bristow had to flee with his lions and elephants after his farm was taken over by war veterans. Bristow provides lions, elephants and other animals for film makers and his animals have appeared in many local and international films. The person holding the poster is Frank Kasakamula, manager at Ranch Lions & Wild Things. Tourists can go on lion tours and see the lions in their natural surroundings, although visitors are not allowed to mingle with the lions as we did for these images."

Thanks to Viv and Frank for this special treat! And thanks to Nico for setting it all up. Nico and Mike Prinsloo are involved with promoting Polokwane, South Africa. Nico, who moved online from newspapers is known on the Net as NicP.

Wow! The video below is one of the most remarkable thing I've seen in months. Please watch to the end (it is less than a minute). For an additional video, please see the Polokwane YouTube channel and for additional photos (including more shots of the cute lion cubs), please check out the Polokwane Flickr page.

World Wide Rave with Women in Business Connection, Boston

Yesterday I spoke to Boston's Women in Business Connection group. At the end of the gig, we posed for a photo. Thank you all very much.

A World Wide Rave with Paul Teutul of Orange County Choppers

How about this cool photo of Paul Teutul Sr., founder of Orange County Choppers! Paul, together with his sons, created a World Wide Rave in 2002 when they became the subjects of the popular reality TV series American Chopper.

Paul's book The Ride of a Lifetime: Doing Business the Orange County Choppers Way will be published by Wiley in March. Wiley is also publishing World Wide Rave in March. Thank you Paul. Good luck with your book.

World Wide Rave at the site of the Shot Heard Round the World

On a frigid January afternoon, my friend Jonathan Kranz and I went to the Lexington, MA town green to talk about a World Wide Rave from 234 years ago.

On this spot, the American Revolution was triggered. Townspeople were alerted to the coming British Regulars as Paul Revere rode from Boston through several towns including Lexington and Concord. The first shot was fired here, and a pre-Web World Wide Rave was triggered.

Thank you Jonathan for shooting and editing this short film. For better quality, watch on YouTube in HD.

World Wide Rave (and Dracula) at Slains Castle, Cruden Bay, Aberdeenshire, Scotland

Eugenie Verney sends this very cool photo taken of her daughter holding a World Wide Rave poster in her teeth at Slains Castle, just north of the village of Cruden Bay, Aberdeenshire, Scotland, where they live.

Eugenie writes: "The village of Cruden Bay and the English town of Whitby, North Yorkshire, fight over whose landmark was the inspiration for Bram Stoker's Dracula. We obviously claim it's Slain Castle; the people of Whitby say it was their St Mary's Churchyard. What is certain is that Stoker visited Cruden Bay several times in the 1890s, staying in the Kilmarnock Arms hotel, and got to know the area well. At that time Slains Castle was still a private home, perched on cliffs above the unforgiving North Sea. It is now a ruin and its future remains unsure. There are mixed feelings about this locally - personally I would prefer to see the site adopted as a national monument and the ruins left as they are."

A World Wide Rave at La Casona del Museo, Bogota, Colombia

Felix Alvarado tales us to La Casona del Museo, in Bogota, Colombia that he manages. The facade of La Casona del Museo is an important cultural location in the city. Originally a house, it was built in 1780 and delivered as dowry to a Monastery by its original owner. Since then, the building has been used as a hotel, school, and a restaurant.

Felix says: "As the building was about to become a ruin, it was rescued and I restored it as a high quality center for handicraft. In the photo, I am with a young lady in typical Colombian dress. The Colombian hat I am wearing, a sombrero voltiao and my Mochila, were both made by Colombian craftsmen."

World Wide Rave in Leipzig, Germany

This photo was sent by Sandy Jeschke from Leipzig, the town where she was born. Thomas Church is famous for their boys choir the Thomaner, which has existed for more than 800 years.

Sandy says: "Leipzig is one of Germany’s really big cities (but not in American standards) of Eastern Germany. We started the peaceful revolution of 1989 with the Monday demonstrations."

Sandy is Technology Consultant, Project Management at Chamber of Industry and Commerce, Schwarzwald-Baar-Heuberg

World Wide Rave at Charlotte, NC Fire Station 8

Leo Wurschmidt, who lives in Charlotte, NC wanted to do something creative with his poster. He certainly succeeded.

"Charlotte has one of the best fire departments in the nation and its employees really strive to provide a high level of customer service," Leo says. "This great customer service is representative of the southern hospitality the South often brags about. I chose Charlotte's Fire Station 8 (specifically) because, after a discussion with some of their firefighters in September, they started a blog. Station 8's blog helps the public see some of the calls the firefighters handle and also gives them a glimpse of what goes on at a fire station. The station blog also aims at providing training resources for other firefighters. With their blog and a new Twitter account, the firefighters of Station 8 are quickly becoming solid web marketers."

Editorial note: How cool is it that the Firefighters of Station 8 are blogging and on Twitter!

Leo is vice president of Triune Designs, a web design and development company based in, you guessed it, Charlotte, NC.

The two Charlotte Fire Department Station 8 firefighters pictured are Adrian Cornette (FFII) and Jason Almond (FFII) on Engine 8 C-Shift.

World Wide Rave at the White House, Washington D.C.

David Martin sends us this cool photo of him in front of the White House. Dave is the Global Market Manager, Channels, for the JDSU Network and Enterprise Test business. I met Dave on a Webinar where he stumped me with a question that I couldn't answer. I couldn't even fake an answer!

When Dave offered to do a photo at the White House, it was about two weeks prior to Obama's inauguration. So I told Dave extra points for getting Barack or Michelle Obama in the photo! Dave says: "I didn’t get them in the photo, but I did get a video of the Inauguration Parade rehearsal yesterday with the 'stand-in' Barack and Michelle. :-)"

Andrew Peters creates a World Wide Rave for the Singapore Tattoo Show

Andrew Peters is the brains behind social media promotion leading up to the 1st Annual Singapore Tattoo Show, held January 9-11, 2009. The goal was to get 5,000 visitors to the show where over 120 artists from around, plus activities and companies representing all modern tattoo styles.

Andrew used Facebook as a way for people to connect starting 3 months prior to the event and the Tattoo Artistry Facebook Group quickly gained 3,000 members and secured a place as the center of this artwork for the region. The passion of people for "their event" led to many people promoting to their friends online and built a community eager to attend the live event. This world Wide Rave resulted in more than 15,000 people attending -- three times the expected number.

Tattoo Artistry on Facebook is now Asia's largest social network for the tattoo industry, tattoo enthusiasts, and fans. The group will continue to grow as an online destination to connect and plans are already underway for the 2nd Singapore Tattoo Show in 2010.

Another World Wide Rave in Buenos Aires, Argentina

Several weeks ago, Jeff Barry sent me a photo he shot in Buenos Aires. Now I've got several new shots sent by Damian Taubaso.

This one is of Casa Rosada, the Pink House, is the official seat of the executive branch of the Argentina government, where the president conducts business. Movie buffs may recall the balcony from Evita, and the scene where Madonna sand one of the signature songs.

Damian says: "I'm a sound editor and web entrepreneur (aren't we all?) and I podcast (but only in Spanish). And the hands that are holding the poster, belong to Tammy, my wife."

World Wide Rave in Lisbon, Portugal

Margarida Godinho sent me this photo of her at Luís de Camões Square, located in one of the most emblematic places in Lisbon, the Bairro Alto. Also in the photos we can see materials used in the campaign to promote Portugal as a tourist destination.

Margarida's beautiful blog focuses on her handmade crafts and is a platform to help her promote them to the world.

World Wide Rave in Woodruff, Utah

Michael Ray Hopkin sent me this photo taken in Woodruff, Utah (north, near the Idaho/Wyoming border) on the ranch where he was raised.

Like me, he uses his full name – Michael Ray Hopkin – (including his middle name) for Search Engine Optimization purposes.

"My brother (the real cowboy) still runs the ranch," Michael says. "I figured not too many people would expect to see a World Wide Rave poster next to cowboys, a horse and wide-open (cold!) cattle ranch. I thought the guns added a nice touch since that's where the word 'trigger' originated. Hopefully that will encourage people to share ;-)."

World Wide Rave in Sorrento, Mornington Peninsula, Victoria, Australia

Paul Baiguerra shot this in Sorrento, Mornington Peninsula, Victoria, Australia. He just moved to this wonderful place from Melbourne.

Paul is head of content at PABA Media, a Digital Strategy and Content Creation agency. "This was taken at a local dog beach in at a place called Sorrento just after Bailey and I had been for a swim," Paul says. "It's busy here this time of year and lots of people were staring at the strange man holding up a poster."

World Wide Rave in Bogota, Colombia

Ricardo Prieto took this photo of him with a poster during a recent trip to Bogotá, Colombia.

Ricardo is aMarketing Manager at Marketmedia Communications. His trip to Bogotá was to visit some clients. Ricardo says: "The location of the picture is on a Tienda de Esquina which is little shop in a corner of a street (almost every street has one and in Colombia these shops represent almost 60% of all goods sold) where people pass through and get quick bites of typical food like Empanadas or just some sort of snacks."

World Wide Rave in Athens, Greece

Dimitris Christofileas took photo outside a Starbucks in Glyfada, Athens. Greece.

Dimitris is an advertising copywriter and viral marketing aficionado. He says: "I printed the poster in a local print shop to save time because the post from the States can take up to a month for a letter to arrive!"

A virtual World Wide Rave

Here is a unique photo of the World Wide Rave poster!

It was sent to me by Dave Elchoness (who is the avatar with the blond hair) of GoWeb3D Experiences and taken in a virtual learning environment. Besides being a Virtual worlds & web3D entrepreneur, Dave is also executive director of the Association of Virtual Worlds. His partner, Rahul Dutta of Gurgaon, India, is the one with the dark hair and the virtual setting is the Qutab Minar Complex, ancient ruins located in Delhi, India.

Dave says: “GoWeb3D is a new start up developing 3D learning spaces, retail spaces, offices, conferences, and classrooms embedded in regular websites to reduce the challenges of physical distance and increase global connection. The concept is to take real life exercises such as role-playing and leadership games and move them on-line in a realistic way so that distant colleagues can train together in an interactive and greener manner. This is a passion of mine since my background is as an HR attorney turned global IT executive. Remote working needs radical improvement and we think virtual worlds/web3D is a large part of the solution.”

World Wide Rave at Lake Tota, Colombia

Gustavo Alvarado sends this photo from a diving expedition at Lake Tota (Laguna de Tota). The lake is located in the east of Boyacá, about 3 hours from Bogota.

Gustavo says: "The lake is the largest lake in Colombia and was an important religious center for the Muisca culture.”

Lisa Genova and her World Wide Rave

My friend Lisa Genova created one of the coolest (and most successful) World Wide Rave's I've seen. She is the author of Still Alice, a novel about a young woman’s descent into dementia due to early-onset Alzheimer’s Disease. I met Lisa at Grub Street Writers, Boston's premier writing school.

After Lisa wrote the book and was ready to get it into the market, she spent a year trying to get literary agents and editors at publishing houses to speak with her. The editors all treated her as yet another aspiring writer not worth their time, and the few literary agents she managed to reach thought her novel wouldn’t sell.

Instead of letting "rejection" mean no book, she self-published, created a web site with valuable information about Alzheimer’s Disease, and worked with the Alzheimer's Association to establish a blog. Still Alice, although fictional, was still a truthful and respectful depiction of life with the disease and her free Web content resonated with tens of thousands of people who talked about her ideas.

As a result of Genova's World Wide Rave, Still Alice sold at auction for a mid six figure US dollar advance in June 2008 to Simon & Schuster. The first print run of the new edition of the book, coming this week, was 250,000 copies and translation rights have sold to ten foreign countries so far, with more in the works. In addition, Still Alice won the 2008 Bronte Prize. None of this success would have happened without Lisa creating her own World Wide Rave.